Foodie festival tips
As a gourmet, niche food artist I need to put effort into creating a market for my food as much as marketing to existing clients. I started up a food festival to get people interested in what we are producing and to form some relationships between us and local food users and producers. When I can get restaurants using my products, I know that that grows my market by getting people talking about our produce, sharing photos online and searching for it in retail outlets and other food outlets. If you want to know about how to run a cool festival that gets people talking, then keep reading. I have learnt much about creating an awesome festival as well as the nuts and bolts of the event planning process.